Trying to make great personal finance software

I graduated college with a degree in accounting and started my career at one of the "Big 4" as an auditor. So you can probably guess that I've always been a personal finance nut. I used Quicken when I got out of college, YNAB a few years ago, Excel, etc. And I've liked many of these programs! But I obviously never stuck with any of them. I always found something to "not like." One program I really liked was YNAB. I liked how they made budgeting feel easy. I liked that they had a desktop app as well as a pretty nice mobile app. I loved the idea of storing everything in dropbox since I didn't need to share anything with YNAB, and I was pretty confident that my data was my data (even if I didn't really understand the data format). But when they changed from a "buy once" and pay for upgrades to a "buy per year" and "store everything online," I wasn't quite as happy. Then recently, their old iOS app stopped working when I upgraded my operating system. So I decided I was ready to explore my options (again).

When I looked at the market, though, most options felt pretty similar. There were definitely a few that I was interested in, but none seemed to offer "local first" options. Also, I wanted something that I thought would continue to work even if the company went out of business. It's hard to know if a business will be around for a long time and even harder to know that they'll continue to support their software. Only a few that I could find used SQLite as their storage engine. So I decided to build something myself. Something that:

• Would be accessible to anyone with a modicum of technical skills. That's why we store everything in a relatively straight-forward SQLite database. This way, even if my company is no longer around, people can continue to access the data and create their own solutions around it if they want.
• Felt more affordable. I don't mind spending money every year for a product I enjoy using. But some of the prices being charged seem quite high to me. I think I've come up with an even better proposition by offering a reasonably priced subscription that gives you access to a mobile app and syncing across multiple devices, or a free app if you just want to manage your money directly from your desktop. I'm even thinking about ways to sell the server component of the software so that you could host everything yourself if you wanted.
• Addressed some of the things I wished the YNAB desktop did better. E.g., while I loved their budgeting, I hated how they tried to match transactions imported from my bank to transactions I already entered. I also thought reconciling was harder than it needed to be. Sometimes I would spend two hours trying to reconcile a few accounts if I didn't import transactions for a few weeks. With Add Rabbit, I find that I can usually get everything done in less than 15 minutes.

Add Rabbit is what I came up with. I have lots of ideas on how to improve the software, but the goal is to take the time to do it right.